Downstream Marketing

This course provides an overview description on downstream market infrastructure, processes, logistics, regulatory aspects and future challenges.

Admissions are ongoing

About This Course

This course will give you a broad understanding on the petroleum marketing including introduction of key participants, infrastructures and the various different forms of marketing in the petroleum sector, The issues and challenges associated with marketing petroleum products, Petroleum marketing trends, Worldwide demand and pricing for petroleum products, devising and implementing a successful sector-specific marketing strategy and the role and value of branding within the petroleum sector.

What you will gain

  1. Academics or professionals in construction, design, property, engineering and management
  2. Persons that want to learn the skills needed to manage change in fast-moving business and project environment

What you will learn

1. Mechanisms for retail sales growth
2. Logistics management
3. Rebranding of auxiliary services, such as market-outlets, etc.
4. Monitoring and product quality control
5.Efforts on social activity, such as charity, incentives, budget contributions
6.Public access to the information via internet, TV, direct communication with opinion-leaders, cultural and sports event-sponsorships
7.On-spot activities at retail sites.

Target Groups

  1. Academics or professionals in construction, design, property, engineering and management
  2. Persons that want to learn the skills needed to manage change in fast-moving business and project environment

What our students say

Meet the team

Temur Japaridze
Course Facilitator
Irene Kawala
Director Corporate Academy
i.kawala@virtualuni.ac.ug
+256 759 793 968

Haula Bayigga
Coordinator School of  Energy and Natural Resources
h.bayigga@virtualuni.ac.ug

  • Duration:

1 weeks

  • Mode of Delivery:

Online & Face to face

  • Online Classes:
  • Face to Face Classes:
  • Cost:

USD 500 – Uganda
USD 700 – International
USD 1000 – Organistions

  • Venue:

Virtual University Uganda Camapus

  • Email :
corporate@virtualuni.ac.ug
  • Phone :
+256 706 243 386