Downstream Marketing

This course provides an overview description on downstream market infrastructure, processes, logistics, regulatory aspects and future challenges.

Admissions on going

About This Course

This course will give you a broad understanding on the petroleum marketing including introduction of key participants, infrastructures and the various different forms of marketing in the petroleum sector, The issues and challenges associated with marketing petroleum products, Petroleum marketing trends, Worldwide demand and pricing for petroleum products, devising and implementing a successful sector-specific marketing strategy and the role and value of branding within the petroleum sector.

What you will learn

1. Mechanisms for retail sales growth
2. Logistics management
3. Rebranding of auxiliary services, such as market-outlets, etc.
4. Monitoring and product quality control
5.Efforts on social activity, such as charity, incentives, budget contributions
6.Public access to the information via internet, TV, direct communication with opinion-leaders, cultural and sports event-sponsorships
7.On-spot activities at retail sites.

Target Group

  • Regulators and government officials
  • Energy industry professionals new to the industry
  • Non professionals enthusiastic about the energy industry. 

Meet the team

Temur Japaridze
Course Facilitator

Irene Kawala
Director Corporate Academy

Haula Bayigga
Coordinator School of  Energy and Natural Resources
h.bayigga@virtualuni.ac.ug
  • Duration:

1 week

  • Mode of Delivery:

Online

  • Cost:
$ 300 – Uganda
  $ 500 – International
  • Email :
corporate@virtualuni.ac.ug
  • Phone :

+256 700 518 378

Memberships and Affiliations

1