The Telecoms Marketing Edge

This course is aimed at equipping telecoms marketing professionals in middle management
seeking to progress into senior and strategic management, with relevant skills to drive the
marketing agenda of their organizations with confidence.

Admission Ongoig

About This Course

Marketing professionals in the telecoms industry face a particular challenge as change happen there a super super fast pace than in any other industry.
This course is tailored to equip them with the right mindset and skillset to be ontop and ahead of the market for the continued delight of their customers and growth of their organizations. From brand awareness, through customer acquisition drives/promotions, cycle planning, brand affinity, churn management, loyalty programmes and achieving high net promoters score, delegates to this course come out well equipped to lead their organizations in the quest for market leadership

What you will gain

At the end of this course, participants would have covered the full length of competences needed
to be effective marketing managers and leaders.
This should enable them be able to build and lead effective marketing organizations that are agile
enough to at the least preserve their company’s position in the market, and ideally grow the
position sustainably ahead of competition and market.
They should be able to design effective strategies and appropriate operations tools and discipline
to make sure KPIs are delivered on time and in full

What you will learn

  • 50 years of telecoms in Africa, and lessons for Marketing professionals
  • The customer
  • The product and the brand
  • Research, Intelligence, and the Environment
  • Pricing dynamics
  • The leadership dimension
  • Performance Management

Target Group

  • Middle managers in marketing, particularly those leading a team
  • Senior marketing managers newly promoted into their roles
  • Also very beneficial for sales, customer service middle and senior managers
  • Any middle and senior manager planning to branch out into marketing management

Entry Requirements

  • At least 3 years management experience, ideally also managing people
  • Able to comprehend basic business language and principles
  • Motivated and self-driven
  • Open minded and considerate of others

Meet the team

Brian Azechamp
Course Facilitator
Irene Kawala
Director, Corporate Academy
  • Duration:

5 days

  • Mode of Delivery:

Face to face

  • Cost:

$150 – Uganda
$300 – International

  • Email :
  • Phone :

+256 700 518 378

Memberships and Affiliations